CHRISTINE FRANCES BETTEN

Coop Obs were opening a new store at Haugenstua in Oslo, and I got to make paper illustrations for their ad campaign. They wanted to show that shopping in bulk pays off, so I built a scale model of the store with a huge shopping cart in front of it. All elements were built in paper and shot on camera.

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The results could be seen as foils on buses and posters on the subway in Oslo.

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Client: Coop Obs

Papercraft: Christine Frances Betten

Photo: Raeff Miles