Coop Obs were opening a new store at Haugenstua in Oslo, and I got to make paper illustrations for their ad campaign. They wanted to show that shopping in bulk pays off, so I built a scale model of the store with a huge shopping cart in front of it. All elements were built in paper and shot on camera.
The results could be seen as foils on buses and posters on the subway in Oslo.
Client: Coop Obs
Papercraft: Christine Frances Betten
Photo: Raeff Miles