CHRISTINE FRANCES BETTEN

The Norwegian Hard of Hearing Association (HLF) wanted to encourage people to get their hearing checked.

 

Many people who are hard of hearing experience a lot of misunderstandings in their daily life because of their hearing loss. We created this TV ad campaign to show in a humoristic way how these misunderstandings can escalate quickly.

 

The father introduces his son, Rob, to the bank teller, she mishears and thinks they are there to rob her, and it's all downhill from there.

 

Do you frequently experience misunderstandings?

Get your hearing checked today.

 

Creative team: Christine Frances Betten, Karina Ullensvang, Mads Hiorth Rønne, Rikke Sofie Jacobsen, Ole Hallvard Kveseth - Kitchen (Leo Burnett)