CHRISTINE FRANCES BETTEN

Vossafår is a brand of traditional Norwegian cured lamb sausage, with roots back to 1937. They believe in tradition and are proud of their roots in west coast Norway.

 

When they were going to run their first print ad ever to launch a new, flavoured sausage, we wanted to keep this focus on tradition and local pride, and also wanted to reflect their belief in true craftsmanship.

 

The ad was hand embroidered, and the copy was written by hand in the characteristic Voss dialect, with the quirky and charming tone of voice people have grown to expect from Vossafår.

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Art Direction / Copy: Christine Betten and Karina Ullensvang / Kitchen (Leo Burnett)

Embroidery: Eivind Platou, Handverk